01
I do the work
The person who scoped your review is the person tracing the handoffs. If I bring a contractor in, you know who and for what.
About
Same person, same work, narrower focus.
PipeCraft is the successor to Sfera Interactive. I spent years building marketing and membership systems for associations — a lot of them in media and entertainment, most of them with fewer than ten staff.
Who you're dealing with
It's me on your project
I'm Stan Felix. Sfera did a bit of everything. PipeCraft does one thing: the space between your systems.
I bring in specialists for build work when a job needs them, and I tell you when that's happening. There is no account team between you and whoever is writing the workflows.
That is an advantage over the agencies I compete with, not an apology. A three-to-twenty-person association does not need a bench. It needs someone who has seen this stack before and will still be on the call after launch.
How this is built
Four decisions that cost me money and keep the work honest
02
A few clients at a time
I turn work down rather than staff it thin. If the calendar says six weeks out, that is the honest answer.
03
Your platforms, your accounts
I build on what you already pay for. Credentials stay yours. Nothing here is a reseller relationship dressed as advice.
04
You can leave
Documentation is written for the person who replaces me. Dependence is not a revenue strategy.
The name change
Why PipeCraft, and what happened to Sfera
Sfera Interactive is the firm I ran. PipeCraft is the same practice, narrowed: associations, the space between their systems, and a small set of named offers instead of a service menu. If you worked with Sfera, you are still talking to the same person. If you found this from a LinkedIn message, that is the whole continuity story.
A 20-minute call is the fastest way to find out if this applies to you.
No deck. If a paid review is the right next step I'll say so, and if it isn't I'll tell you that too.